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The measures of brand strategy

Importing corporation image identification system CIS is the important strategy of integrating brand and integrating culture for CSR. Effectively and properly use visual identification system CVI is the important work of cultivating brand.

The properties of CSR brand: ¡°China South Locomotive¡± CSR is industrial manufacturing in its property; it is the famous brand in trail transportation field. And when its exclusive expertise is extended to other industrial products, it will also be welcomed by the customers.

The brand management of CSR: all the affiliated companies of CSR or holding companies must acquire approval from appointed department before using the brand of CSR; other products which are not the main products of CSR generally should not use the brand of CSR; in principal, CSR does not practice the strategy of multi-brands.

The fame and reputation of CSR brand must be jointly maintained and advocated by CSR group companies.

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